holy hardware, Jesus junk

Jesus coffee mugs, WWJD bracelets and necklaces, “Smile, Jesus loves you” bumper stickers, “This house belongs to the Lord” plaques, various pious bric-a-brac and witness wear. What’s the collective term for all this stuff you find at Christian bookstores? Believe it or not, an industry term for this Christian merchandise is “Jesus junk.” It’s true!

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