Some folks complain that all megachurches basically look the same. So “Willowback” and “Saddlecreek” have been coined as generic nicknames for any large, seeker-sensitive megachurch.
church growth
seeker-sensitive, seeker-friendly, seeker-driven, seeker-oriented
The Christianese buzzwords “seeker sensitive” and “seeker friendly” aren’t heard as frequently as they were ten or twenty years ago, but they still come up in conversations about how churches can persuade people to come to church.
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